Be the change
you want to see
My passion for design started when I was a child.
My father had a print shop on the ground floor of our house, and I grew up there surrounded with the smell of paper and ink.
I spent a lot of time seeing my father working, asking questions and watching him turn raw materials into finished products. It was fascinating to see.
Soon, I started making things myself. I began creating stickers, t-shirts, and websites for my friends and classmates.
What started as a game eventually became my career.
I studied Art and Design in Milan, and I have now been a professional designer since 2006.
I began my career in Packaging Design, but since 2015 I have focused on Digital and Tech Products.
Today, I love working with companies that aim to help improve people’s lives.
It inspires me to know that my work could make a difference for the people using something I designed.
My role has evolved significantly over the years. I started as a Graphic Designer, but my curiosity led me into UX and Product Design.
Today, I am based in Amsterdam, where I have gained extensive experience within the Dutch tech scene. I have worked across the full spectrum of business environments, from fast paced Startups and Scale-ups to large Global Corporates.
I am comfortable collaborating in any setting, whether I am the sole designer or part of a large design organisation of 250+ members.
Throughout my career, I have applied my skills to many different industries, including Automotive, Health and Fitness, Fintech, and Retail.
This variety has taught me how to adapt to different business, work environment and customers needs.
Outside of my daily work, I am a dedicated mentor. I love sharing what I’ve learned over the last two decades to help the next generation of designers grow.
Senior product ux designer
senior ux designer
Senior product designer
UX/UI Visual Designer
DTP Packaging designer
Let’s navigate it together.
Whether you’re aiming for a promotion, navigating a career change, or simply looking to level up your skills—if you’re feeling stuck, I’m here to help.
You can find me and a wonderful community of mentors on ADPList.
And if you’re just looking for a friendly chat with a fellow designer?
I’m always up for that. No agenda needed, just bring your coffee and an open mind.
Some kind words
from my Mentees
